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~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
~subject:"USA"
~type:"article"
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Handelsmarke
Konsumentenverhalten
USA
Generic brand
13
Gattungsmarke
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5
Brand management
4
Markenführung
4
Arzneimittel
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1984-1994
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1996-2003
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Schenk, Hans-Otto
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The Rand journal of economics
3
Agricultural and resource economics review : ARER
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
2
Financial benefits of Florida generic orange juice marketing
Thomas, Arthur M.
;
Canter, Neil
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 431-444
Persistent link: https://www.econbiz.de/10008827099
Saved in:
3
Entry decisions in the generic pharmaceutical industry
Scott Morton, Fiona
- In:
The Rand journal of economics
30
(
1999
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10001431734
Saved in:
4
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K.
- In:
The Rand journal of economics
29
(
1998
)
1
,
pp. 108-136
Persistent link: https://www.econbiz.de/10001237422
Saved in:
5
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
6
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher
(
contributor
)
- In:
The Rand journal of economics
28
(
1997
)
3
,
pp. 426-446
Persistent link: https://www.econbiz.de/10001226244
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