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~subject:"Herkunftsbezeichnung"
~subject:"Mitarbeiterbindung"
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Search: subject:"Brand Promise"
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Herkunftsbezeichnung
Mitarbeiterbindung
Brand management
13
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Brand promise
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consumer brand promise & trust
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Rajendran, G.
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Thomas, Baby
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Fashion branding and communication : core strategies of European luxury brands
1
International journal of business excellence
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International journal of economic research
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Journal of euromarketing
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ECONIS (ZBW)
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1
Banks, employees and
brand
promise
delivery : customers' analytical perspective
Thomas, Baby
;
Rajendran, G.
- In:
International journal of business excellence
18
(
2019
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
Saved in:
2
Harmont & Blaine : a successful dachshund to build the values and brand identity
Colurcio, Maria
;
Melia, Monia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10012498303
Saved in:
3
When does it pay off to link a brand name to a country?
Nes, Erik B.
;
Gripsrud, Geir
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
Saved in:
4
Employee retention strategies (ERS) and
brand
promise
delivery (BPD) of commercial banks : an empirical analysis
Thomas, Baby
;
Rajendran, G.
;
Manzoor, A. K. Sheik
- In:
International journal of economic research
11
(
2014
)
1/2
,
pp. 497-523
Persistent link: https://www.econbiz.de/10010361525
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