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~subject:"Herkunftsbezeichnung"
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Fashion branding and communication : core strategies of European luxury brands
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Journal of euromarketing
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Colurcio, Maria
;
Melia, Monia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10012498303
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When does it pay off to link a brand name to a country?
Nes, Erik B.
;
Gripsrud, Geir
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
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