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~subject:"Hispano-Amerikaner"
~subject:"Nationalkultur"
~subject:"USA"
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Search: creator:"Singh, Nitish"
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Hispano-Amerikaner
Nationalkultur
USA
Website
12
Consumer behaviour
11
Electronic Commerce
11
Konsumentenverhalten
11
E-commerce
10
Multinationales Unternehmen
8
Transnational corporation
8
United States
8
Globalisierung
7
Globalization
7
International marketing
7
Internationales Marketing
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Internet
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Internet marketing
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India
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Indien
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Online-Marketing
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Hispanics
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Marketing management
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Marketingmanagement
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National culture
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Online retailing
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Online-Handel
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Culture
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Kultur
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Target group
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Welt
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World
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Zielgruppe
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Adjustment
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Anpassung
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China
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English
11
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Singh, Nitish
11
Apil, Ali Riza
2
Baack, Daniel W.
2
Baack, Donald
2
Little, Joseph P.
2
Sayfullin, Salavat
2
Yalcin, Serkan
2
Bartikowski, Boris
1
Bussen, Thomas J.
1
Chao, Jenyi
1
Chao, Mike Chen-Ho
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Chen, YiFeng Nancy
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Dwivedi, Yogesh K.
1
Hsu, Chin-chun
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Hu, Xiaorui
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Pereira, Arun
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Staub, Karin
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Toy, Daniel R.
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Zhao, Hongxin
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Journal of electronic commerce research : JECR
2
Thunderbird international business review
2
International marketing ; Vol. VI
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing theory and practice
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Journal of promotion management : JPM
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ECONIS (ZBW)
11
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1
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
2
Compliance management : a how-to guide for executives, lawyers, and other compliance professionals
Singh, Nitish
;
Bussen, Thomas J.
-
2015
Persistent link: https://www.econbiz.de/10013547665
Saved in:
3
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
4
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
5
Website localization in the Chinese market
Chao, Mike Chen-Ho
;
Singh, Nitish
;
Hsu, Chin-chun
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009565323
Saved in:
6
Culture and localization on the web : evidence from multinationals in Russia and Turkey
Yalcin, Serkan
;
Singh, Nitish
;
Dwivedi, Yogesh K.
; …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009295561
Saved in:
7
Culture and marketing communications on the web : a cross-cultural analysis
Yalcin, Serkan
;
Singh, Nitish
;
Apil, Ali Riza
; …
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10009384435
Saved in:
8
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
Saved in:
9
A diagnostic framework for measuring Web-site localization
Singh, Nitish
;
Toy, Daniel R.
;
Wright, Lauren K.
- In:
Thunderbird international business review
51
(
2009
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10003850873
Saved in:
10
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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