//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"History of economic thought"
~subject:"Selling"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
History of economic thought
Selling
Marketing theory
1,264
Marketingtheorie
1,251
Marketing
275
Service-Dominant Logic
189
Service-dominant logic
189
Marketing management
187
Marketingmanagement
187
Consumer behaviour
180
Konsumentenverhalten
180
Relationship marketing
174
Beziehungsmarketing
173
Theory
171
Theorie
166
USA
152
United States
152
Bibliometrics
131
Bibliometrie
130
Betriebliche Wertschöpfung
129
Value creation
129
Customer integration
94
Kundenintegration
94
Ökonomische Ideengeschichte
94
Market research
76
Marktforschung
76
B-to-B-Marketing
64
Business-to-business marketing
64
Brand management
58
Customer value
58
Kundenwert
58
Markenführung
58
Dienstleistungsmarketing
56
Services marketing
56
Lieferantenmanagement
52
Supplier relationship management
52
service-dominant logic
50
macromarketing
39
marketing theory
36
Dienstleistung
34
Services
34
more ...
less ...
Online availability
All
Undetermined
25
Free
4
Type of publication
All
Article
100
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Glossary included
Aufsatz in Zeitschrift
103
Aufsatz im Buch
64
Book section
64
Reprint
29
Collection of articles of several authors
18
Sammelwerk
18
Graue Literatur
15
Non-commercial literature
15
Konferenzschrift
8
Arbeitspapier
6
Aufsatzsammlung
6
Conference proceedings
6
Working Paper
6
Hochschulschrift
5
Bibliografie enthalten
4
Bibliography included
4
Thesis
4
Festschrift
3
Glossar enthalten
2
Mehrbändiges Werk
2
Multi-volume publication
2
Biografie
1
Biography
1
Conference paper
1
Konferenzbeitrag
1
Lehrbuch
1
Medienkombination
1
Monografische Reihe
1
Series
1
Textbook
1
more ...
less ...
Language
All
English
104
German
1
Author
All
Tadajewski, Mark
14
Shaw, Eric H.
7
Hunt, Shelby D.
6
Jones, D. G. Brian
6
Lusch, Robert F.
4
Vargo, Stephen L.
4
Schwarzkopf, Stefan
3
Shaw, Eric
3
Dholakia, Nikhilesh
2
Domegan, Christine
2
Firat, A. Fuat
2
Hackley, Christopher E.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Peterson, Mark
2
Powers, Thomas L.
2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Wooliscroft, Ben
2
Alnakhli, Hayam
1
Ansary, Adel I. el-
1
Arnold, Pauline
1
Askegaard, Søren
1
Atik, Deniz
1
Auer-Srnka, Katharina J.
1
Bakker, Arnold B.
1
Bastos, Wilson
1
Bauer, Martina
1
Belk, Russell W.
1
Belschak, Frank
1
Benton, Raymond
1
Bode, Matthias
1
Bolton, Ruth N.
1
Brown, Stephen
1
Carrillat, François A.
1
Charlebois, Sylvain
1
Corsaro, Daniela
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Journal of historical research in marketing
45
Marketing theory
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
Journal of marketing management : MM
5
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Advances in business marketing : a research annual
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Journal of business & economics research
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management research
1
Journal of management studies : JMS
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing : ZFP ; journal of research and management
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
The practice of management series
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
6
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
7
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
8
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
9
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
10
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->