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~subject:"Hotellerie"
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Search: subject_exact:"Markenbeziehungen"
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Subject
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Hotellerie
Brand loyalty
805
Markentreue
805
Consumer behaviour
570
Konsumentenverhalten
570
Brand management
539
Markenführung
539
Beziehungsmarketing
514
Relationship marketing
513
Markenimage
400
Brand image
399
Markenartikel
391
Brand
390
Social Web
147
Social web
147
Customer satisfaction
146
Kundenzufriedenheit
146
brand loyalty
143
Internet marketing
117
Online-Marketing
117
Confidence
84
Vertrauen
84
Emotion
61
Kundenbindung
55
Customer retention
51
Customer integration
41
Kundenintegration
41
Personality psychology
37
Persönlichkeitspsychologie
37
USA
33
United States
31
Dienstleistungsqualität
30
Service quality
30
Deutschland
29
Viral marketing
29
Virales Marketing
29
brand trust
29
Hotel industry
28
Advertising effects
27
Werbewirkung
27
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20
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1
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Article
28
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Article in journal
28
Aufsatz in Zeitschrift
28
Language
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English
28
Author
All
Han, Heesup
4
Kim, Jinkyung Jenny
3
So, Kevin Kam Fung
3
Hanks, Lydia
2
King, Ceridwyn
2
Mody, Makarand Amrish
2
Nuseir, Mohammed T.
2
Alnawas, Ibrahim
1
Ariza-Montes, Antonio
1
Back, Ki-Joon
1
Bian, Jing
1
Dinca, Alexandra
1
Dioko, Leonardo A. N.
1
Dogru, Tarik
1
Ekinci, Yüksel
1
Ferreira, Aristides Isidoro
1
Gil Saura, Irene
1
Harrill, Rich
1
Hemsley-Brown, Jane
1
Jang, Soocheong
1
Joshi, Richa
1
Ju, Yongwook
1
Komppula, Raija
1
Konu, Henna
1
Koo, Bonhak
1
Kozak, Nazmi
1
Kumar, Vikas
1
Leal, Catarina Correia
1
Lee, Jin-soo
1
Lee, Myong Jae
1
Lee, Seonjeong
1
Li, Xiangping
1
Liu, Chunhui
1
Liu, Tingting
1
Mahasuweerachai, Patcharaporn
1
Martin, Drew
1
Mikkonen, Titta
1
Mollá Descals, Alejandro
1
Murphy, Jamie
1
Qu, Hailin
1
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Published in...
All
International journal of hospitality management
7
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
2
Global business and finance review
1
International journal of business excellence : IJBEX
1
International journal of services and standards
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
28
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1
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
5
The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
Saved in:
6
Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
4
,
pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
9
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
10
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
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