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~subject:"IMC"
~subject:"Social Web"
~subject:"social media"
~type_genre:"Aufsatz in Zeitschrift"
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IMC
Social Web
social media
Marketing management
146
Marketingmanagement
146
Consumer behaviour
75
Konsumentenverhalten
75
Marketing communications
65
Brand management
57
Markenführung
57
Internet marketing
56
Online-Marketing
56
Social web
55
marketing communications
51
Communication
44
Kommunikation
42
Advertising
41
Werbung
41
Beziehungsmarketing
32
Relationship marketing
32
Brand image
30
Markenimage
30
Integrated marketing communications
28
Marketing
28
integrated marketing communications
28
Advertising effects
27
Werbewirkung
27
Public relations
26
Öffentlichkeitsarbeit
26
Viral marketing
16
Virales Marketing
16
Social media
15
Corporate Social Responsibility
9
Corporate social responsibility
9
USA
9
United States
9
Corporate reputation
8
Einzelhandel
8
Firmenimage
8
Retail trade
8
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8
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Article
61
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Aufsatz in Zeitschrift
Article in journal
61
Aufsatz im Buch
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Milne, George R.
3
Swani, Kunal
3
Alevizou, Panayiota J.
2
Bao, Tong
2
Brown, Brian P.
2
Maplestone, Vanya Louise
2
Schultz, Don E.
2
Spiller, Lisa D.
2
Ulkuniemi, Pauliina
2
Altobello, Suzanne A.
1
Anadol, Ertan
1
Assaf, A. Georges
1
Barger, Victor
1
Barger, Victor A.
1
Barnes, Nora Ganim
1
Barrio-García, Salvador del
1
Behl, Abhishek
1
Bruhn, Manfred
1
Buchanan-Oliver, Margo
1
Burgmann, Inga
1
Camarero Izquierdo, Carmen
1
Campbell, Colin L.
1
Cant, Michael C.
1
Casidy, Riza
1
Chakravorty, Devarpan
1
Chang, Tung-lung Steven
1
Chell, Kathleen
1
Cheng, Yimin
1
Chipp, Kerry Fiona
1
Chu, Guangzhi
1
Coker, Kesha K.
1
Costanzo, Cynthia P.
1
Costanzo, Paul J.
1
Cronin, John
1
Donthu, Naveen
1
Dosi, Chara
1
Driesener, Carl Barrie
1
Duffett, Rodney Graeme
1
Dumicic, Ksenija
1
Duong, Van Chien
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of marketing communications
5
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
California management review
1
Central European business review : CEBR
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of decision sciences, risk and management
1
Journal of business strategy
1
Journal of communication management : an international journal
1
Journal of economics & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Problems and perspectives in management : PPM ; international research journal
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
61
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
7
An identity-based model explaining online donor appreciation
Chell, Kathleen
;
Mortimer, Gary
;
Masser, Barbara M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
Saved in:
8
The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
9
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
10
SOS to my followers! : the role of
marketing
communications
in reinforcing online travel community value during times of crisis
Oltra González, Itziar
;
Camarero Izquierdo, Carmen
; …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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