Vunder Fontana, Kadri (contributor) - 2008
industrial goods, their set-up,
design, or critical success factors.
1
Both … Chemical Goods
Industrial goods markets, also called business-to-business or B2B markets.
Industrial goods are defined here as … consumption
by the end customers (Backhaus 2003, pp. 9; Belz and Reinhold 1999a, pp. 10).
Industrial goods markets comprise …