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~subject:"Innovation"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Conference paper"
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Search: subject_exact:"Mixed bundling"
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Innovation
Relationship marketing
United States
Bundling strategy
22
Leistungsbündel
22
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5
Consumer behaviour
5
Konsumentenverhalten
5
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5
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5
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Lee, Duk Hee
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Mital, Amod
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International journal of quality and service sciences
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Journal of revenue and pricing management
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
Saved in:
2
Development of the DGQ role bundle model of the Q occupations
Schlüter, Nadine
;
Sommerhoff, Benedikt
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 317-330
Persistent link: https://www.econbiz.de/10011772113
Saved in:
3
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
4
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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