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~subject:"Innovation"
~type_genre:"Case study"
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The silver market phenomenon : business opportunities in an era of demographic change
2
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
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1
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
2
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
3
Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 391-413)
.
2008
Persistent link: https://www.econbiz.de/10003749565
Saved in:
4
Material innovation in the Japanese silver market
Tomita, Junichi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 453-468)
.
2008
Persistent link: https://www.econbiz.de/10003749587
Saved in:
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