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~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Preismanagement
Theorie
B-to-B-Marketing
2,405
Business-to-business marketing
2,405
Lieferantenmanagement
1,172
Supplier relationship management
1,172
Relationship marketing
622
Beziehungsmarketing
617
Marketing management
308
Marketingmanagement
308
E-commerce
253
Electronic Commerce
253
Salespeople
224
Verkaufspersonal
224
Selling
214
Verkauf
214
Brand management
201
Markenführung
201
Consumer behaviour
166
Konsumentenverhalten
166
B2B
158
Social Web
158
Social web
158
Business network
155
Unternehmensnetzwerk
155
Value creation
136
Betriebliche Wertschöpfung
135
Customer satisfaction
133
Kundenzufriedenheit
133
Internet marketing
123
Online-Marketing
123
Customer value
120
Kundenwert
120
USA
111
United States
111
Lieferkette
110
Supply chain
110
Innovation
108
Brand image
106
Markenimage
106
Theory
104
Deutschland
102
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83
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10
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Article
236
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6
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Aufsatz im Buch
Aufsatz in Zeitschrift
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Hochschulschrift
177
Thesis
161
Article in journal
159
Bibliografie enthalten
80
Bibliography included
80
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80
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56
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56
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34
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34
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23
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20
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20
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17
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16
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15
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4
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2
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1
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English
171
German
71
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All
Hinterhuber, Andreas
8
Backhaus, Klaus
7
Kleinaltenkamp, Michael
5
Homburg, Christian
4
Johnston, Wesley J.
4
Albers, Sönke
3
Flory, Markus
3
Hermanns, Arnold
3
Kindström, Daniel
3
Liozu, Stephan
3
Weiber, Rolf
3
Yan, Ruiliang
3
Alavi, Sascha
2
Amrouche, Nawel
2
Baaken, Thomas
2
Büschken, Joachim
2
Durmusoglu, Serdar S.
2
Ehret, Michael
2
Elmaghraby, Wedad
2
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Hofmaier, Richard
2
Indounas, Kostis
2
Johansson, Magnus
2
Karwan, Mark H.
2
Kaya, Murat
2
Kienzler, Mario
2
Kowalkowski, Christian
2
Kumar, Ajay
2
LaPlaca, Peter J.
2
Lam, Son K.
2
Liozu, Stephan M.
2
Malik, Ashish
2
McNally, Regina C.
2
Meffert, Heribert
2
Meyer, Anton
2
Murray, Chase
2
Möller, K. E. Kristian
2
Netzer, Oded
2
Pei, Zhi
2
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Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of business & industrial marketing
20
Journal of business-to-business marketing
12
Innovation in pricing : contemporary theories and best practices
11
Journal of business research : JBR
9
Entwicklungen des Investitionsgütermarketing
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of revenue and pricing management
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Kompetenztransfer im Investitionsgütermarketing
3
Manufacturing & service operations management : M & SOM
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Administrative Sciences : open access journal
1
Advances in services marketing
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business process management journal
1
Business relationship management and marketing
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
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Source
All
ECONIS (ZBW)
242
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
3
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
4
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
5
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
6
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
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