//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation management
Preismanagement
Theorie
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
3
Theory
3
Deutschland
2
Germany
2
Industrial marketing
2
Investitionsgütermarketing
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Case research
1
Coaching
1
Consumer goods marketing
1
Customer integration
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Exploration and exploitation
1
Forschung
1
Heribert Meffert
1
Innovationsmanagement
1
Inspiration
1
International marketing
1
Internationales Marketing
1
Knowledge
1
Knowledge diffusion
1
Konsumgütermarketing
1
Kundenintegration
1
Kundenmanagement
1
Kundenorientierung
1
Lieferantenmanagement
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Marxism
1
Marxismus
1
Mentor
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Festschrift
Hochschulschrift
178
Thesis
161
Article in journal
160
Aufsatz in Zeitschrift
160
Aufsatz im Buch
80
Bibliografie enthalten
80
Bibliography included
80
Book section
80
Graue Literatur
56
Non-commercial literature
56
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
23
Case study
20
Fallstudie
20
Lehrbuch
18
Arbeitspapier
16
Working Paper
16
Textbook
15
Handbook
4
Handbuch
4
Konferenzschrift
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Reprint
1
more ...
less ...
Language
All
German
3
Author
All
Baaken, Thomas
1
Backhaus, Klaus
1
Bruhn, Manfred
1
Büschken, Joachim
1
Kliche, Mario
1
Meffert, Heribert
1
Strothmann, Karl-Heinz
1
Voeth, Markus
1
Wehrle, Friedrich
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
2
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
3
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->