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~subject:"Innovationsmanagement"
~subject:"Kreativitätstechnik"
~type_genre:"Aufsatz im Buch"
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Innovationsmanagement
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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ECONIS (ZBW)
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The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
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2
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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3
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
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