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~subject:"Innovationsmanagement"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovationsmanagement
Marketingtheorie
Strategisches Management
Marketing
1,329
Marketingmanagement
708
Marketing management
677
Deutschland
423
Germany
410
Theorie
243
Theory
243
Consumer behaviour
186
Konsumentenverhalten
186
Management
172
Welt
139
World
139
Beziehungsmarketing
116
Relationship marketing
115
USA
114
United States
112
Marktforschung
108
Marketing theory
104
Market research
102
Innovation
85
Werbung
85
Strategic management
82
Brand management
79
Markenführung
79
Advertising
74
Innovation management
68
Unternehmen
68
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66
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66
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62
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62
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60
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60
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60
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58
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57
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55
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276
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274
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271
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267
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236
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217
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174
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174
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161
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97
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56
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45
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45
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40
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37
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35
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35
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34
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18
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17
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15
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9
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Sheth, Jagdish N.
12
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4
Springer, Reiner
4
Wind, Yoram
4
Brem, Alexander
3
Bruhn, Manfred
3
Day, George S.
3
Herstatt, Cornelius
3
Mazurek-Łopacińska, Krystyna
3
Meffert, Heribert
3
Pepels, Werner
3
Pfeffermann, Nicole
3
Varadarajan, Rajan
3
Zerres, Michael P.
3
Belz, Christian
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Cravens, David W.
2
Esch, Franz-Rudolf
2
Fantapié Altobelli, Claudia
2
Foschiani, Stefan
2
Freiling, Jörg
2
Hajli, Nick
2
Harms, Fred
2
Hofmaier, Richard
2
Hülsmann, Michael
2
Kleinaltenkamp, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Landmann, Ralf
2
Lane, Nikala
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Morschett, Dirk
2
Perreault, William D.
2
Plinke, Wulff
2
Reibstein, David J.
2
Reichwald, Ralf
2
Reinecke, Sven
2
Rickes, Sven
2
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American Marketing Association
16
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Tūran Universitetí
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Air Transport Research Society
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Manager-Verband
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Ernährungsgipfel <4, 2001, Bochum>
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
ICORIA <10, 2011, Berlin>
1
Industrie-Kontakt-Seminar <13, 1990, Kaiserslautern>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Management "Leadership, innovativeness and entrepreneurship in a sustainable economy" <8th, 2018, Częstochowa>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Scientific Conference on Economic and Social Development <6., 2014, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
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Published in...
All
Legends in marketing
8
International journal of technology marketing : IJTMkt
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Elgar original reference
3
International series in quantitative marketing
3
Legends in strategic marketing
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business/Economics
2
Edward Elgar E-Book Archive
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
SAGE library in marketing
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
USW-Schriften für Führungskräfte
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft : Schriften zum Marketing
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in e-business research series
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
1
Bankfachbuch
1
Banking & Innovation ... : Ideen und Erfolgskonzepte von Experten für die Praxis
1
Blickbuch Edition Wirtschaft
1
Business horizons
1
CRC Press pharmacy education series
1
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ECONIS (ZBW)
290
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290
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1
"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
2
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
3
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
5
Coffee consumption and industry strategies in Brazil
Almeida, Luciana Florêncio de
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012064991
Saved in:
6
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
7
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
8
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
9
Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
10
Promyšlennaja politika i marketingovye strategii kak drajvery razvitija novoj ėkonomiki v uslovijach globalizacii i diversifikacii proizvodstva : monografija : kollektivnaja monogr...
Parachina, V. N.
(
ed.
)
-
Severo-Kavkazskij Federalʹnyj Universitet
-
2018
Persistent link: https://www.econbiz.de/10012104730
Saved in:
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