//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Interactive media"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Outdoor advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Interactive media
Outdoor advertising
49
Außenwerbung
46
Advertising effects
25
Werbewirkung
25
Advertising
13
Werbung
13
Internet marketing
11
Online-Marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Perception
6
Wahrnehmung
6
outdoor advertising
6
Deutschland
4
Germany
4
USA
4
United States
4
Cognition
3
Einzelhandel
3
Estimation
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Schätzung
3
Target group
3
Zielgruppe
3
billboards
3
out-of-home advertising
3
Advertising industry
2
Advertising media
2
Austria
2
Bibliometrics
2
Bibliometrie
2
Credibility
2
Customer data
2
Digital media
2
Digitale Medien
2
Digitalisierung
2
Digitization
2
more ...
less ...
Type of publication
All
Article
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Cardoso, Jorge C. S.
1
José, Rui
1
Published in...
All
Pervasive advertising
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->