Broeksma, Maaike; Pennink, Bartjan - In: Central European review of economics and management : CEREM 5 (2021) 2, pp. 85-118
Aim: This paper investigates how a framework for analysing business sectors in emerging markets looks like when taking into account the local context-dependent and general factors of The Bottom-of-the-Pyramid (BoP). The BoP segment in emerging markets represents a major growth potential for...