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~subject:"International marketing"
~subject:"Internet marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject:"Brand management"
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International marketing
Internet marketing
Brand management
136
Markenführung
136
Brand
58
Markenartikel
58
Consumer behaviour
56
Konsumentenverhalten
56
Markenpolitik
47
Theorie
38
Theory
38
Markenimage
36
Brand image
34
Deutschland
32
Germany
32
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28
Marketingmanagement
28
Marketing
12
Internationales Marketing
10
USA
10
United States
10
Brand extension
9
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9
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9
Markentransfer
9
Beziehungsmarketing
8
Relationship marketing
8
Welt
7
World
7
Corporate culture
6
Einzelhandel
6
Großbritannien
6
Innovationsmanagement
6
United Kingdom
6
Unternehmenskultur
6
Betriebswirtschaftslehre
5
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5
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5
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5
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4
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Bibliografie enthalten
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1,521
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1,521
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196
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196
Hochschulschrift
52
Thesis
36
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35
Collection of articles of several authors
35
Fallstudie
35
Sammelwerk
35
Graue Literatur
33
Non-commercial literature
33
Aufsatzsammlung
27
Arbeitspapier
19
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19
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17
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17
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15
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15
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11
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5
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4
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3
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3
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3
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2
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2
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1
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1
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1
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1
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1
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English
6
German
4
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Berndt, Ralph
1
Bukhari, Imaan
1
Chandler, David
1
Elliott, Richard
1
Fantapié Altobelli, Claudia
1
Farley, John U.
1
Huth, Stephan G.
1
Keller, Kevin Lane
1
Lehmann, Donald R.
1
Mooij, Marieke K. de
1
Roth, Martin S.
1
Sander, Matthias
1
Schiele, Thomas P.
1
Schmitt, Bernd
1
Werther, William B.
1
Zhang, Shi
1
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Gabler-Edition Wissenschaft
1
International marketing ; Vol. 2
1
Marktorientierte Unternehmensführung
1
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ECONIS (ZBW)
10
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1
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
7
Europäisches
Brand
Management
: Entwicklung und Umsetzung erfolgreicher europäischer Marketingkonzepte
Bukhari, Imaan
-
1999
Persistent link: https://www.econbiz.de/10001370917
Saved in:
8
Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P.
-
1997
Persistent link: https://www.econbiz.de/10000987148
Saved in:
9
Internationale Marketing-Politik
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
1997
Persistent link: https://www.econbiz.de/10011519936
Saved in:
10
Die marktorientierte Gestaltung der Logistik im Export der mittelständischen Unternehmung : dargestellt am Beispiel zentraler Markenartikel
Huth, Stephan G.
-
1992
Persistent link: https://www.econbiz.de/10013392554
Saved in:
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