//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"International marketing"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Advertising planning
337
Werbeplanung
337
Advertising effects
112
Werbewirkung
112
Advertising
73
Werbung
73
Consumer behaviour
51
Konsumentenverhalten
51
USA
49
United States
49
Theorie
46
Theory
46
Marketing management
37
Marketingmanagement
37
Internet marketing
32
Online-Marketing
32
Brand management
28
Markenführung
28
Advertising media
27
Deutschland
27
Germany
27
Werbeträger
27
Target group
18
Zielgruppe
18
Brand image
17
Markenimage
17
Psychology of advertising
17
Werbepsychologie
17
Advertising industry
15
Preismanagement
15
Pricing strategy
15
Werbewirtschaft
15
Brand
13
Markenartikel
13
Internationales Marketing
12
Print advertising
12
Printwerbung
12
Fernsehwerbung
11
Television advertising
11
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Working Paper
2
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
10
German
2
Author
All
Streich, Michael
2
Avery, Jill
1
Burton, Dawn
1
Chang, Yuhmiin
1
Chigovanyika, T.
1
Cui, Geng
1
Dou, Wenyu
1
Fastoso, Fernando
1
Gabrielsson, Hannele
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Gupta, S.
1
Klemm, Mary
1
Li, Hairong
1
Liu, Hongyan
1
Melewar, T. C.
1
Pickton, D.
1
Rasicci, Claudia
1
Su, Chenting
1
Tavassoli, Nader T.
1
Vignali, Claudio
1
Wang, Haizhong
1
Whitelock, Jeryl
1
Yang, Xiaoyan
1
Zhou, Nan
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
Business strategy review
1
Harvard business review : HBR
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
The service industries journal
1
Tübinger Diskussionsbeitrag
1
Tübinger Diskussionsbeiträge
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
Saved in:
2
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
3
Whiteness, ethnic minorities and advertising in travel brochures
Burton, Dawn
;
Klemm, Mary
- In:
The service industries journal
31
(
2011
)
5/6
,
pp. 679-693
Persistent link: https://www.econbiz.de/10009127051
Saved in:
4
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
5
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
Saved in:
6
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Chang, Yuhmiin
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003923342
Saved in:
7
MNE executive insights into international advertising programme standardisation
Melewar, T. C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
Saved in:
8
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter
;
Gabrielsson, Mika
;
Gabrielsson, Hannele
- In:
International business review : the official journal of …
17
(
2008
)
6
,
pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
Saved in:
9
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio
;
Rasicci, Claudia
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Saved in:
10
Subscribe now
Tavassoli, Nader T.
- In:
Business strategy review
18
(
2007
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003475033
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->