//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"International marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Marketingtheorie
158
Marketing theory
156
Theorie
85
Theory
85
Marketing
75
Marketing management
47
Marketingmanagement
47
Deutschland
21
Germany
21
Market research
19
Marktforschung
19
USA
18
United States
18
Consumer behaviour
15
Konsumentenverhalten
15
Betriebswirtschaftslehre
14
Business economics
13
Internationales Marketing
9
Beziehungsmarketing
7
Management
7
Relationship marketing
7
Selling
7
Verkauf
7
Preismanagement
6
Pricing strategy
6
Welt
6
World
6
B-to-B-Marketing
5
Business-to-business marketing
5
History of economic thought
5
Ökonomische Ideengeschichte
5
Advertising
4
E-commerce
4
Electronic Commerce
4
Internet
4
Preispolitik
4
Werbung
4
Communication
3
Economics of information
3
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Bibliografie enthalten
Conference proceedings
Glossar enthalten
Article in journal
22
Aufsatz im Buch
22
Aufsatz in Zeitschrift
22
Book section
22
Collection of articles of several authors
11
Sammelwerk
11
Reprint
9
Graue Literatur
8
Non-commercial literature
8
Konferenzschrift
6
Lehrbuch
6
Textbook
6
CD-ROM, DVD
3
Glossary included
3
Aufsatzsammlung
2
Hochschulschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Arbeitspapier
1
Bibliography included
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
Handbook
1
Handbuch
1
Medienkombination
1
Sammlung
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
8
German
2
Author
All
McCarthy, Edmund Jerome
2
Perreault, William D.
2
Aaker, David A.
1
Day, George S.
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hildebrandt, Lutz
1
Kumar, V.
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pechmann, Connie
1
Sander, Matthias
1
more ...
less ...
Institution
All
American Marketing Association
4
European Marketing Academy
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Published in...
All
Proceedings series / American Marketing Association
4
McGraw-Hill/Irwin series in marketing
2
Heidelberger betriebswirtschaftliche Studien
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
4
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
5
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
6
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
7
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
8
Internationales Preismanagement : eine Analyse preispolitischer Handlungsalternativen im internationalen Marketing unter besonderer Berücksichtigung der Preisfindung bei Marktinter...
Sander, Matthias
-
1997
Persistent link: https://www.econbiz.de/10000613495
Saved in:
9
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->