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~subject:"Internationales Marketing"
~subject:"World"
~type:"article"
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Search: subject_exact:"Country image"
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Internationales Marketing
World
Designation of origin
107
Herkunftsbezeichnung
107
Brand image
78
Markenimage
78
Country image
71
Consumer behaviour
69
Konsumentenverhalten
69
country image
60
Brand management
26
Markenführung
26
International marketing
22
Tourism marketing
17
Tourismusmarketing
17
China
16
Corporate reputation
14
Firmenimage
14
Destination management
13
Destinationsmanagement
13
Rules of origin
11
Ursprungsregeln
11
destination image
11
Holiday behaviour
10
Urlaubsverhalten
10
Brand
9
Country Image
9
Multinationales Unternehmen
9
Tourism
9
Tourismus
9
Transnational corporation
9
Markenartikel
8
South Korea
8
Südkorea
8
Welt
8
Brazil
7
National culture
7
Nationalkultur
7
Auslandsinvestition
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28
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1
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English
29
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Farhangmehr, Minoo
2
Gorostidi-Martinez, Haritz
2
Jin, Byoungho
2
Nobre, Helena
2
Papadopoulos, Nicolas G.
2
Rabêlo Neto, Alexandre
2
Ramkumar, Bharath
2
Sousa, Ana
2
Sousa-Filho, José Milton de
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abbas, Ansar
1
Bao, Di
1
Breiter Terry, Deborah
1
Bruno, Hernan A.
1
Bruno, Pascal
1
Carneiro, Jorge Manoel Teixeira
1
Chabowski, Brian R.
1
Changyuan, Luo
1
Correa, Santiago
1
De Nisco, Alessandro
1
El Banna, Alia
1
Elliott, Gregory
1
Faria, Flávio Silva
1
Fenitra, Rakotoarisoa Maminirina
1
Giraldi, Janaina de Moura Engracia
1
Guina, Fernanda de Tavares Canto
1
Gunawan, Joseph Aditya Pandu
1
Hahm, Jeeyeon
1
Haryanto, Budhi
1
Hendriana, Evelyn
1
Heslop, Louise A.
1
Khairil Wahidin Awang
1
Klein, Kristina
1
Lima, Afonso Carneiro
1
Magnusson, Peter
1
Massi, Marta
1
Matarazzo, Michela
1
Murphy, Steven A.
1
Nadeau, John
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Asia Pacific journal of marketing and logistics
3
International journal of diplomacy and economy
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global marketing
2
China & world economy
1
Emerging markets, finance and trade : EMFT
1
European business review
1
Global business review
1
Handbook on cross-cultural marketing
1
International journal of business performance and supply chain modelling
1
International journal of export marketing : IJExportM
1
International marketing review
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
29
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1
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
2
The impact of country image on firms’ exports : evidence from China
Xia, Jiejin
;
Xu, Helian
- In:
Emerging markets, finance and trade : EMFT
59
(
2023
)
7
,
pp. 2102-2117
Persistent link: https://www.econbiz.de/10014290402
Saved in:
3
Internationalization of culture and soft power
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
European business review
34
(
2022
)
1
,
pp. 103-126
Persistent link: https://www.econbiz.de/10013164651
Saved in:
4
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
5
The country-of-origin effect in the services marketing field : a systematic review and directions for future research
Santos, Itır Ceren Morcote
- In:
International journal of export marketing : IJExportM
5
(
2022
)
1
,
pp. 103-136
Persistent link: https://www.econbiz.de/10014310069
Saved in:
6
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
7
Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim
;
Elliott, Gregory
;
Parvin, Shehely
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
Saved in:
8
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
9
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
10
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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