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~subject:"Internationales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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Search: subject_exact:"Marketingwissenschaft"
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Internationales Marketing
Marketing theory
1,228
Marketingtheorie
1,228
Marketing
259
Service-Dominant Logic
189
Service-dominant logic
189
Consumer behaviour
177
Konsumentenverhalten
177
Relationship marketing
174
Beziehungsmarketing
173
Marketing management
169
Marketingmanagement
169
Theory
160
Theorie
155
USA
149
United States
149
Bibliometrics
129
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129
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128
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128
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94
Kundenintegration
94
History of economic thought
93
Ökonomische Ideengeschichte
93
Market research
73
Marktforschung
73
B-to-B-Marketing
66
Business-to-business marketing
66
Brand management
59
Markenführung
59
Customer value
58
Kundenwert
58
Dienstleistungsmarketing
56
Services marketing
56
Lieferantenmanagement
53
Supplier relationship management
53
service-dominant logic
50
macromarketing
38
Dienstleistung
34
Services
34
Brand image
32
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19
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3
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Handbook
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22
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22
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21
Collection of articles of several authors
11
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11
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9
Graue Literatur
8
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5
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2
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2
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2
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1
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1
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1
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1
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1
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22
German
1
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Dholakia, Nikhilesh
2
Eckhardt, Giana M.
2
Katsikeas, Constantine S.
2
Spyropoulou, Stavroula
2
Akaka, Melissa Archpru
1
Aschemann-Witzel, Jessica
1
Barnes, Bradley R.
1
Bech-Larsen, Tino
1
Bengtsson, Anders
1
Brettel, Malte
1
Brewer, Paul
1
Calleja-Blanco, Jonathan
1
Engelen, Andreas
1
Farhangmehr, Minoo
1
Grzegorczyk, Wojciech
1
Hewer, Paul
1
Hewett, Kelly
1
Kamenz, Uwe
1
Klein, Saul
1
Kotler, Philip
1
Kravets, Olga
1
Kundu, Sumit K.
1
Leonidou, Leonidas C.
1
Lusch, Robert F.
1
Manrai, Ajay K.
1
Mooij, Marieke K. de
1
Salehi-Sangari, Esmail
1
Sandıkçı, Özlem
1
Sheth, Jagdish N.
1
Shleha, Waleed
1
Shoham, Aviv
1
Simon, Hermann
1
Skarmeas, Dionysis
1
Soares, Ana Maria
1
Tadajewski, Mark
1
Vaillant, Yancy
1
Vargo, Stephen L.
1
Varman, Rohit
1
Venaik, Sunil
1
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Published in...
All
International marketing review
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of business research : JBR
2
Journal of international marketing
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Review of marketing research
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
2
The internationalization of German marketing science
Simon, Hermann
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012600947
Saved in:
3
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
4
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
5
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
6
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
7
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
10
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
Saved in:
1
2
3
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