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~subject:"Internationales Marketing"
~type_genre:"Book section"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Law"
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Search: subject:"Ursprungslandprinzip"
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Internationales Marketing
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Handbook of research in international marketing
2
Innovation and international business ; 2
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Multicultural perspectives in customer behaviour
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The globalisation of Chinese business : implications for multinational investors
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
3
Country of origin effect : research evolution, basic constructs and firm implications
Matarazzo, Michela
- In:
International marketing and the country of origin …
,
(pp. 23-42)
.
2012
Persistent link: https://www.econbiz.de/10009787687
Saved in:
4
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
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5
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
6
The dynamics of country-of-origin effect : the case of South Korea
Nebenzahl, Israel D.
-
1996
Persistent link: https://www.econbiz.de/10001328814
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