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~subject:"Internationales Marketing"
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Internationales Marketing
Nationalkultur
3,388
National culture
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Kulturelle Identität
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5
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2
Bartikowski, Boris
2
Belk, Russell W.
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Brewer, Paul
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Capece, Guendalina
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Christiansen, Bryan
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Craig, C. S.
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Cross, Samantha N. N.
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Di Pillo, Francesca
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Douglas, Susan P.
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Kotha, Suresh
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Kuester, Sabine
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Manrai, Ajay K.
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Raman, Prashant
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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Journal of business research : JBR
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International marketing review
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International journal of advertising : the quarterly review of marketing communications
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Asia Pacific journal of marketing and logistics
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Asian dimensions of services marketing
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Cross cultural & strategic management
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Deep knowledge of B2B relationships within and across borders
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic review : journal of economics & business
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Global business and organizational excellence : GBOE
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Global journal of business research : GJBR
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Inside marketing : practices, ideologies, devices
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International business review : the official journal of the European International Business Academy
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International journal of business and emerging markets : IJBEM
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International journal of business anthropology
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International journal of electronic business : IJEB
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International journal of export marketing
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International journal of management & enterprise development : IJMED
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International journal of management and economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
124
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1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
3
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
4
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
5
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
6
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
7
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
10
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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