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~subject:"Internet marketing"
~subject:"KMU"
~subject:"United States"
~type_genre:"Fallstudie"
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Internet marketing
KMU
United States
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
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16
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16
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14
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Theorie
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9
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284
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37
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19
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Avery, Jill
2
Steenburgh, Thomas J.
2
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Ahlert, Dieter
1
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1
Altshuler, Liliya
1
Behrens, Ronny
1
Crowther, Paul
1
Drasković, Nikola
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1
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1
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1
Kawohl, Julian
1
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1
Lamprinopoulou, Chrysoula
1
Lindemann-Berk, Ruprecht
1
Marshall, Roger
1
Martin, Roger L.
1
Mejtoft, Thomas
1
Parsons, Robert L.
1
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1
Peng, Poh Tze
1
Petraca, Marco
1
Pörner, Ronald
1
Reh, Stefanie
1
Saucier, Olivia R.
1
Schmitz, Christian
1
Schneider, Susanne
1
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1
Stölzle, Wolfgang
1
Tarnovskaya, Veronika V.
1
Teichmann, Julia
1
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1
White, Douglas E.
1
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Field guide to case study research in business-to-business marketing and purchasing
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation through knowledge transfer 2012
1
Research on knowledge, innovation and internationalization
1
Schriften zum innovativen Marketing
1
Schriftenreihe Strategisches Management
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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Transolve - Projektbericht
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ECONIS (ZBW)
19
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Aktuelle Vergütungssysteme zwischen Logistikdienstleistern und ihren Kunden : auf dem Weg zu stabilen Geschäftsbeziehungen
Lindemann-Berk, Ruprecht
;
Stölzle, Wolfgang
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178496
Saved in:
2
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
3
Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
4
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
5
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
6
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
7
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
8
KTP and m-commerce : innovation in the building industry
Crowther, Paul
- In:
Innovation through knowledge transfer 2012
,
(pp. 199-205)
.
2013
Persistent link: https://www.econbiz.de/10009742305
Saved in:
9
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
10
Möglichkeiten und Grenzen der Kommunikation eines Industrieverbandes im Web 2.0
Pörner, Ronald
;
Schneider, Susanne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 239-255)
.
2012
Persistent link: https://www.econbiz.de/10009665601
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