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~subject:"Internet marketing"
~subject:"Markenartikel"
~subject:"Marketing"
~subject:"Marketingtheorie"
~type_genre:"Konferenzbeitrag"
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Internet marketing
Markenartikel
Marketing
Marketingtheorie
Marketing management
62
Marketingmanagement
62
Consumer behaviour
19
Konsumentenverhalten
19
Online-Marketing
14
Brand management
12
Markenführung
12
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8
United States
8
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7
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7
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7
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7
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47
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4,028
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1,833
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1,085
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938
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907
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828
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496
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320
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148
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82
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82
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67
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Layton, Roger A.
4
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2
Waidelich, Lukas
2
Alpers, Sascha
1
Astuti, R. D.
1
Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Bode, Christoph
1
Boenigk, Michael
1
Brockhaus, Sebastian
1
Broni, Georgia
1
Brown, Stephen
1
Cauberghe, Veroline
1
Charoensukmongkol, Peerayuth
1
Choi, Seung-chan
1
Choi, Yung Kyun
1
Daskou, Sofia
1
Derqui, Belén
1
Diaz Ruiz, Carlos A.
1
Eichsteller, Harald
1
Fedorko, Richard
1
Feri, Alessandro
1
Fries, Tobias
1
Fudurić, Morana
1
Gačić, Tamara
1
Grundén, Kerstin
1
Herak, Ivan
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Kaneko, Keiko
1
Kang, Changle
1
Kelić, Ivan
1
Kersten, Wolfgang
1
Kinzinger, Arno
1
Klepek, Martin
1
Kowalkowski, Christian
1
Krafft, Manfred
1
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1
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Australasian marketing journal
4
Interdisciplinary management research XVI ; 1
4
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Journal of marketing management : MM
2
Werbung für alle Sinne : multimodale Kommunikationsstrategien
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in analytics and applications
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Consumer culture theory
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
1
Forschung für Nachhaltigkeit an deutschen Hochschulen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economics and financial issues : IJEFI
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing and consumer services
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
Supply Management Research : aktuelle Forschungsergebnisse 2022
1
Sustainability in Business Management
1
The TQM journal : the international review of organizational improvement
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
The Power of Hybrid Events
Dams, Colja M.
- In:
Events und Wege aus der Krise : "The New Normal" aus …
,
(pp. 45-52)
.
2022
Persistent link: https://www.econbiz.de/10013163156
Saved in:
5
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
6
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
7
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
8
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
9
The state of artificial intelligence : procurement versus sales and marketing
Spreitzenbarth, Jan Martin
;
Stuckenschmidt, Heiner
; …
- In:
Supply Management Research : aktuelle …
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013429020
Saved in:
10
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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