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~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Internet marketing
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584
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Holland, Heinrich
6
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4
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Aksakallı, Vural
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Health marketing quarterly
7
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International journal of internet marketing and advertising : IJIMA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of advertising : the quarterly review of marketing communications
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International journal of business information systems : IJBIS
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International journal of pharmaceutical and healthcare marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of combinatorial optimization
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Quantitative marketing and economics : QME
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Review of economic dynamics
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ECONIS (ZBW)
57
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1
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
2
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
6
Zur Überbewertung des Dialogcharakters von Social Media
Redler, Jörn
;
Hildebrandt, Isabelle
;
Holland, Heinrich
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10013165891
Saved in:
7
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
8
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
9
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
10
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
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