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~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Search: subject_exact:"Mobile business"
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Internet marketing
Mobile Business
293
Mobile business
293
Mobile communications
66
Mobilkommunikation
66
Consumer behaviour
35
Konsumentenverhalten
35
Deutschland
30
Germany
30
Mobile Anwendung
26
Mobile application
26
Mobile phone
26
Mobiltelefon
26
Innovation adoption
24
Innovationsakzeptanz
24
Business model
23
Geschäftsmodell
23
Electronic Banking
20
Electronic banking
20
Electronic money
20
Elektronisches Geld
20
Online-Marketing
19
Beziehungsmarketing
18
Relationship marketing
18
Electronic Commerce
17
Erfolgsfaktor
17
Mobile Marketing
17
Mobile marketing
17
Success factor
17
Mobile Telekommunikation
15
Data security
14
Datensicherheit
14
Information technology
13
Informationstechnik
13
Social Web
13
Social web
13
Dienstleistung
12
Innovation diffusion
12
Innovationsdiffusion
12
Online retailing
12
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Aufsatz im Buch
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121
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121
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16
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6
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5
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5
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English
17
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2
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Okazaki, Shintaro
3
Vatanparast, Ramin
2
Wiedemann, Dietmar G.
2
Albers, Andreas
1
Barwise, Patrick
1
Beyioku, Adetunji
1
Broeckelmann, Philipp
1
Dairo, Adeolu
1
Ekşioğlu, Şahnaz
1
Facchetti, Antonello
1
Gröppel-Klein, Andrea
1
Haghirian, Parissa
1
Hirose, Morikazu
1
Karlajuoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Li, Hairong
1
Madlberger, Maria
1
Marutiak, David
1
Navarro-Bailón, Maria Ángeles
1
Orihuela, José Luis
1
Peng, Yue
1
Pousttchi, Kay
1
Pousttchi, Key
1
Radmacher, Mike
1
Rangone, Andrea
1
Renga, Filippo Maria
1
Rodriguez Perlado, Virginia
1
Salo, Jari
1
Savodelli, Alberto
1
Sánchez-Tabernero, Alfonso
1
Tähtinen, Jaana
1
Ural, Tülin
1
Villanueva, Julián
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Forschungsgruppe Konsum und Verhalten
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E-marketing ; Vol. 3
3
Breaking new ground in theory and practice
2
Handbook of research on mobile marketing management
2
Schriften zum Mobile Commerce und zur Mobilkommunikation
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Digital Business in Africa : Social Media and Related Technologies
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Global mobile commerce : strategies, implementation, and case studies
1
Handbook of social media management : value chain and business models in changing media markets
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
The New digital era : digitalisation, emerging risks and opportunities
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
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ECONIS (ZBW)
19
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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2
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
3
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
4
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
5
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
6
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
7
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
8
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
9
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
Saved in:
10
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
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