//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile business"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Mobile Business
267
Mobile business
267
Mobile communications
63
Mobilkommunikation
63
Consumer behaviour
32
Konsumentenverhalten
32
Deutschland
24
Germany
24
Mobile Anwendung
24
Mobile application
24
Mobile phone
24
Mobiltelefon
24
Business model
21
Geschäftsmodell
21
Innovation adoption
20
Innovationsakzeptanz
20
Electronic Banking
19
Electronic banking
19
Mobile Marketing
18
Mobile marketing
18
Online-Marketing
17
Electronic money
16
Elektronisches Geld
16
Beziehungsmarketing
15
Erfolgsfaktor
15
Relationship marketing
15
Success factor
15
Data security
14
Datensicherheit
14
Social Web
13
Social web
13
Information technology
12
Informationstechnik
12
Bankgeschäft
11
Banking services
11
Dienstleistung
11
Services
11
Online retailing
10
Online-Handel
10
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
116
Aufsatz in Zeitschrift
116
Book section
17
Hochschulschrift
6
Graue Literatur
5
Non-commercial literature
5
Guidebook
3
Ratgeber
3
Thesis
3
Arbeitspapier
2
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Working Paper
2
Case study
1
Collection of articles written by one author
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
17
Author
All
Okazaki, Shintaro
3
Vatanparast, Ramin
2
Wiedemann, Dietmar G.
2
Barwise, Patrick
1
Beyioku, Adetunji
1
Cokki, Cokki
1
Dairo, Adeolu
1
Ekşioğlu, Şahnaz
1
Facchetti, Antonello
1
Haghirian, Parissa
1
Heng, Bernard Lim Jit
1
Hirose, Morikazu
1
Karlajuoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Li, Hairong
1
Madlberger, Maria
1
Marutiak, David
1
Navarro-Bailón, Maria Ángeles
1
Orihuela, José Luis
1
Peng, Yue
1
Phuah Kit Teng
1
Pousttchi, Kay
1
Pousttchi, Key
1
Rangone, Andrea
1
Renga, Filippo Maria
1
Rodriguez Perlado, Virginia
1
Salo, Jari
1
Savodelli, Alberto
1
Siti Intan Nurdiana Wong Abdullah
1
Sánchez-Tabernero, Alfonso
1
Tähtinen, Jaana
1
Ural, Tülin
1
Villanueva, Julián
1
more ...
less ...
Published in...
All
E-marketing ; Vol. 3
3
Breaking new ground in theory and practice
2
Handbook of research on mobile marketing management
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Contemporary trends in innovative marketing strategies
1
Digital Business in Africa : Social Media and Related Technologies
1
Global mobile commerce : strategies, implementation, and case studies
1
Handbook of social media management : value chain and business models in changing media markets
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
The New digital era : digitalisation, emerging risks and opportunities
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
4
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
5
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
6
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
7
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
9
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
10
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->