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~subject:"Jugendliche"
~subject:"Online-Marketing"
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Jugendliche
Online-Marketing
Media usage
1,652
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1,652
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485
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455
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314
Consumer behaviour
239
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239
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206
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203
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184
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168
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114
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98
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94
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92
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90
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Wilbur, Kenneth C.
4
Braun, Michael
3
Hauser, John R.
3
Kerner, Martin
3
Liberali, Guilherme
3
Mevenkamp, Andreas
3
Urban, Glen L.
3
Albrecht, Carmen-Maria
2
Athey, Susan
2
Bauer, Hans H.
2
Calvano, Emilio
2
Chan, Kara
2
Eiben, Immo
2
Feierabend, Sabine
2
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2
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1
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Arminen, Heli
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1
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Young consumers : insight and ideas for responsible marketers
14
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Media-Perspektiven
3
Forschungspapiere
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
CAEPR working paper
1
Computational & mathematical organization theory
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Direct marketing : an international journal
1
Dortmunder Dialoge : Forschung für die redaktionelle Praxis
1
Düsseldorf working papers in applied management and economics
1
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1
Electronic commerce research and applications
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Gesprächskreis Migration und Integration
1
Global business perspectives
1
Handbook of media economics ; Volume 1A
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ECONIS (ZBW)
174
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1
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
3
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
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4
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
5
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
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6
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
9
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
10
Digital audience engagement in Nigeria : a shift from live to online audience experience in Tosin Jobi-Tume's Corona Palava
Mark, Tekena
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10014343041
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