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~subject:"KMU"
~subject:"Theorie"
~subject:"Theory"
~type_genre:"Case study"
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Search: subject_exact:"B-to-B-Marketing"
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KMU
Theorie
Theory
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
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14
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14
Bundling strategy
13
Leistungsbündel
13
Marketingmanagement
9
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9
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8
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8
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8
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7
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United Kingdom
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138
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79
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79
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61
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61
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46
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46
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22
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Backhaus, Klaus
3
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1
Blythe, Jim
1
Boysen, Werner
1
Crowther, Paul
1
Drasković, Nikola
1
Günter, Bernd
1
Heger, Dominik K.
1
Hilmersson, Mikael
1
Jansson, Hans
1
Klinkers, Michael
1
Lamprinopoulou, Chrysoula
1
Landwehr, Stefan
1
Lindemann-Berk, Ruprecht
1
Pavičić, Jurica
1
Petraca, Marco
1
Reinkemeier, Christoph
1
Rätz, Diana
1
Schneckenburger, Timo
1
Storp, Nancy
1
Stölzle, Wolfgang
1
Tarnovskaya, Veronika V.
1
Teichmann, Julia
1
Tregear, Angela
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Voeth, Markus
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Customer-centric marketing strategies : tools for building organizational performance
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Innovation through knowledge transfer 2012
1
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1
Research on knowledge, innovation and internationalization
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The journal of brand management : an international journal
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ECONIS (ZBW)
20
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1
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of
20
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date (oldest first)
1
Aktuelle Vergütungssysteme zwischen Logistikdienstleistern und ihren Kunden : auf dem Weg zu stabilen Geschäftsbeziehungen
Lindemann-Berk, Ruprecht
;
Stölzle, Wolfgang
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178496
Saved in:
2
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
3
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
4
KTP and m-commerce : innovation in the building industry
Crowther, Paul
- In:
Innovation through knowledge transfer 2012
,
(pp. 199-205)
.
2013
Persistent link: https://www.econbiz.de/10009742305
Saved in:
5
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
6
Inter-firm relations in SME clusters and the link to marketing performance
Lamprinopoulou, Chrysoula
;
Tregear, Angela
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 421-429
Persistent link: https://www.econbiz.de/10009272349
Saved in:
7
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
8
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
Saved in:
9
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
10
Escaping the trap of low-cost production and high dependency : a case study of the internationalization networks of small subcontractors from the Baltic States
Jansson, Hans
;
Hilmersson, Mikael
- In:
Research on knowledge, innovation and internationalization
,
(pp. 225-247)
.
2009
Persistent link: https://www.econbiz.de/10003947296
Saved in:
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