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~subject:"KMU"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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KMU
Electronic Commerce
3,091
E-commerce
3,076
Social Web
3,034
Social web
3,034
Internet
2,114
Online-Marketing
1,404
Internet marketing
1,399
Deutschland
1,383
Germany
1,381
Online retailing
1,006
Online-Handel
1,006
Consumer behaviour
853
Konsumentenverhalten
853
Theorie
766
Theory
766
Beziehungsmarketing
645
Relationship marketing
645
USA
609
United States
609
Digitale Dienste
523
Web-based service
523
Welt
501
World
501
Electronic Banking
494
Electronic banking
494
Telecommunications industry
483
Telekommunikationssektor
483
Digital platform
473
Digitale Plattform
472
Geschäftsmodell
451
Business model
448
Digitalisierung
399
Website
389
Digitization
388
SME
370
Electronic money
350
Elektronisches Geld
350
Informationstechnik
343
Information technology
342
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Undetermined
62
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2
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Article
361
Book / Working Paper
9
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Aufsatz im Buch
Case study
Article in journal
899
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899
Book section
348
Graue Literatur
175
Non-commercial literature
175
Arbeitspapier
85
Working Paper
85
Collection of articles of several authors
54
Sammelwerk
54
Hochschulschrift
42
Fallstudie
38
Thesis
36
Aufsatzsammlung
25
Amtsdruckschrift
23
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23
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21
Ratgeber
16
Guidebook
15
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14
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8
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8
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6
Handbook
6
Handbuch
6
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4
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4
Amtliche Publikation
3
Article
2
Elektronischer Datenträger
2
Reprint
2
Abkürzungsverzeichnis
1
Advisory report
1
Bibliografie
1
CD-ROM, DVD
1
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1
Fallstudiensammlung
1
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1
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English
290
German
80
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All
Burgess, Stephen
4
El-Gohary, Hatem
4
Lindermann, Nadine
4
Thomas, Brychan
4
Chong, Sandy
3
Doiron, Daniel John
3
Korflesch, Harald F. O. von
3
MacGregor, Robert C.
3
McMahon, Fiona
3
Packham, Gary
3
Scupola, Ada
3
Valcárcel, Sylvia
3
Al-Somali, Sabah Abdullah
2
Alby, Tom
2
Appiah, Emmanuel Kusi
2
Arbore, Alessandro
2
Asencio, Hugo
2
Baier, Daniel
2
Beal, Tim
2
Beckinsale, Martin
2
Bieletzke, Stefan
2
Brown, David H.
2
Clegg, Ben
2
Constantinides, Efthymios
2
Crase, Lin
2
Deakins, David
2
Duan, Yanqing
2
Eikebrokk, Tom R.
2
Etemad, Hamid
2
Ferri, Giovanni
2
Fillis, Ian
2
Foley, John J.
2
Fritz, Melanie
2
Funk, Burkhardt
2
Galloway, Laura
2
Gholami, Roya
2
Given, Lisa M.
2
Hudetz, Kai
2
Hurmelinna-Laukkanen, Pia
2
Huynh, Minh Q.
2
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E-commerce adoption and small business in the global marketplace : tools for optimization
13
New economy in kleinen und mittleren Unternehmen
9
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
SMEs in the digital era : opportunities and challenges of the digital single market
7
E-business managerial aspects, solutions and case studies
6
Der Mittelstand an der Schwelle zur Informationsgesellschaft
5
E-marketing ; Vol. 2
5
Innovations in SMEs and conducting e-business : technologies, trends and solutions
5
E-adoption and socio-economic impacts : emerging infrastructural effects
4
E-business applications for product development and competitive growth : emerging technologies
4
Impact of e-commerce on consumers and small firms
4
Selected readings on information technology and business systems management
4
E-marketing ; Vol. 1
3
SMEs in East Asia in the aftermath of the Asian financial crisis : SMEs in a Global Economy Conference, 16 - 17 June 2000, Wollongong, Australia ; proceedings
3
Strategic approaches to successful crowdfunding
3
Web technologies for commerce and services online
3
Banche e ciclo economico : redditività, stabilità e nuova vigilanza ; diciottesimo rapporto sul sistema finanziario italiano
2
Cases on strategic social media utilization in the nonprofit sector
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
2
Current issues in E-business research
2
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
2
Digital factory for human-oriented production systems : the integration of international research projects
2
E-business models, services and communications
2
E-commerce trends for organizational advancement : new applications and methods
2
E-procurement in emerging economies : theory and cases
2
E-strategies for resource management systems : planning and implementation
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurship and innovations in e-business : an integrative perspective
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Frontiers of broadband, electronic and mobile commerce
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kleine und mittlere Unternehmen in neuen Märkten : Aufbruch und Wachstum
2
Kommunikation kleiner und mittlerer Unternehmen
2
Marketing in kleinen und mittleren Unternehmen
2
Mittelständische Unternehmungen im Spannungsfeld zwischen New und Old Economy : XI. Betriebswirtschaftliche Tage zu Schwerin ; 25. und 26. Oktober 2001, Crowne Plaza Hotel Schwerin
2
Optimal management strategies in small and medium enterprises
2
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Source
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ECONIS (ZBW)
370
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1
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
2
Network ties and opportunity recognition in SME internationalization in the social media context
Appiah, Emmanuel Kusi
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014447559
Saved in:
3
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
4
Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir
;
Tantawi, Passent
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 251-268)
.
2022
Persistent link: https://www.econbiz.de/10013174337
Saved in:
5
Opportunities and challenges of social media marketing for small and rural-based entrepreneurs : experience from Vhembe District of the Limpopo Province, South Africa
Kelly, Tambe Dede
;
Ekene, Amaechi Kingsley
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 41-65)
.
2022
Persistent link: https://www.econbiz.de/10013282687
Saved in:
6
Small-firm acquisitions, merger control, and digital markets : the Meta/Kustomer case
Gianfreda, Giuseppina
;
Scorciarini Coppola, Luisa
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 122-138)
.
2023
Persistent link: https://www.econbiz.de/10014329104
Saved in:
7
Impact of digital marketing tools and methods on SMEs and proposed recommendations
Munna, Afzal Sayed
;
Shaikh, Md Sadeque Imam
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 173-191)
.
2023
Persistent link: https://www.econbiz.de/10014365970
Saved in:
8
Marketing strategy in MSMEs facing the Covid-19 pandemic
López Salazar, Gloria Leticia
;
Molina-Sánchez, Rubén
; …
- In:
Digital and Sustainable Transformations in a Post-COVID …
,
(pp. 329-345)
.
2023
Persistent link: https://www.econbiz.de/10014226101
Saved in:
9
SME digital content engagement with online customers
Petersen, Nicolaj Hannesbo
;
Knudsen, Gry Høngsmark
; …
- In:
Handbook of research on business model innovation …
,
(pp. 210-221)
.
2023
Persistent link: https://www.econbiz.de/10014281834
Saved in:
10
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
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