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~subject:"Kanada"
~subject:"Werbewirkung"
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Kanada
Werbewirkung
Consumer behaviour
16
Konsumentenverhalten
16
Sponsoring
8
Sponsorship
8
Designation of origin
6
Herkunftsbezeichnung
6
Advertising effects
5
Brand image
4
Canada
4
Markenimage
4
Athletes
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Sportler
3
Emotion
2
Experiment
2
Geschenk
2
Gifts
2
Market research
2
Marketing
2
Marktforschung
2
Satisfaction
2
Spillover effect
2
Spillover-Effekt
2
Sportmarketing
2
Sports marketing
2
Theorie
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Theory
2
USA
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United States
2
Zufriedenheit
2
congruence
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Advertising
1
Arts
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Article
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English
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Astous, Alain d'
9
Carrillat, François A.
5
Ahmed, Sadrudin A.
1
Berrada, Chemsi
1
Boeuf, Benjamin
1
Boujbel, Lilia
1
Davoine, Victor
1
Lazure, Josianne
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Legendre, Amélie
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European journal of marketing : EJM
2
Australasian marketing journal
1
International journal of arts management
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International journal of commerce and management
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Journal of advertising research
1
Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
9
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1
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
2
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
5
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
6
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
7
Voluntary simplicity and life satisfaction : exploring the mediating role of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 487-494
Persistent link: https://www.econbiz.de/10009690921
Saved in:
8
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'
;
Berrada, Chemsi
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
Saved in:
9
Understanding consumers' ethical justifications: a scale for appraising consumers' reasons for not behaving ethically
Astous, Alain d'
;
Legendre, Amélie
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003864394
Saved in:
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