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~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"United Kingdom"
~type_genre:"Fallstudie"
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1
The right sensory mix : decoding customers’ behavior and preferences
Derval, Diana
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10012534694
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2
Globale identitätsorientierte Arbeitgebermarkenführung : Analyse von Wahrnehmungseffekten bei potenziellen Mitarbeitern unter Berücksichtigung landesbezogener Besonderheiten
Konrad, Eva Miriam
-
2014
Persistent link: https://www.econbiz.de/10013430929
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3
The performance of ISO certification based on consumer perspective : a case study of a travel agency
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
24
(
2013
)
4
,
pp. 496-518
Persistent link: https://www.econbiz.de/10009752066
Saved in:
4
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
5
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
6
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
7
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
8
The right sensory mix : targeting consumer product development scientifically
Derval, Diana
-
2010
Persistent link: https://www.econbiz.de/10008663187
Saved in:
9
Perception gaps between headquarters and subsidiary managers : differing perspectives on subsidiary roles and their implications
Daniel, Andrea
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003881477
Saved in:
10
Strategische Früherkennung : Wahrnehmung relevanter Umweltreize oder wie ticken Unternehmen?
Hergert, Roland
-
2007
Persistent link: https://www.econbiz.de/10003527992
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