//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Online-Marketing
Brand management
27
Markenführung
27
Deutschland
8
Germany
8
Automotive industry
4
Kfz-Industrie
4
USA
4
United States
4
Markenimage
3
Audi AG
2
Brand
2
Brand image
2
Branding
2
Consultancy services
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschsprachiger Raum
2
Führungskräfte
2
German-speaking countries
2
Internet marketing
2
Managers
2
Markenartikel
2
Marketing management
2
Strategic management
2
Strategisches Management
2
The Coca-Cola Company
2
Unternehmensberatung
2
Advertising effects
1
Advertising planning
1
Africa
1
Afrika
1
Athletes
1
Bayerische Motoren Werke
1
Befragung
1
Beiersdorf AG
1
Berlin
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Interview
Article in journal
6,413
Aufsatz in Zeitschrift
6,413
Aufsatz im Buch
606
Book section
606
Hochschulschrift
224
Thesis
167
Graue Literatur
150
Non-commercial literature
150
Collection of articles of several authors
100
Sammelwerk
100
Arbeitspapier
87
Working Paper
87
Conference paper
74
Konferenzbeitrag
74
Aufsatzsammlung
71
Case study
66
Fallstudie
66
Reprint
61
Konferenzschrift
27
Ratgeber
23
Guidebook
22
Bibliografie enthalten
16
Bibliography included
16
Conference proceedings
15
Lehrbuch
14
Handbook
10
Handbuch
10
Textbook
10
Article
5
Collection of articles written by one author
5
Festschrift
5
Sammlung
5
Systematic review
4
Übersichtsarbeit
4
Glossar enthalten
3
Glossary included
3
Bibliografie
2
Einführung
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
4
German
1
Author
All
Bali, Vinita
1
Ballouli, Khalid
1
Bruhn, Manfred
1
De Walt, Ash
1
Diller, Hermann
1
Geddes, Paul
1
Hughes, Tim
1
Hutchinson, Michael
1
Nota, Pieter
1
O'Regan, Nicholas
1
Reddy, Srinivas K.
1
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
International journal of entrepreneurial venturing
1
The marketing review
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
2
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
Saved in:
3
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Saved in:
4
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
5
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->