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~subject:"Konsumentenverhalten"
~subject:"Optimism"
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Optimism
Beziehungsmarketing
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Murshed, Feisal
5
Dwivedi, Abhishek
2
Nayeem, Tahmid
2
Sangtani, Vinita
1
Wei, Yujie
1
Zhang, Yinlong
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
3
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
4
Product knowledge and salesperson performance : rethinking the role of optimism
Sangtani, Vinita
;
Murshed, Feisal
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 724-739
Persistent link: https://www.econbiz.de/10011797800
Saved in:
5
Thinking orientation and preference for research methodology
Murshed, Feisal
;
Zhang, Yinlong
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 437-446
Persistent link: https://www.econbiz.de/10011629327
Saved in:
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