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~subject:"Preismanagement"
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Konsumentenverhalten
Preismanagement
Bildverarbeitung
41
Image processing
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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ECONIS (ZBW)
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Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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2
How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
Saved in:
3
Das Preisverhalten von Dienstleistungskunden am Beispiel des digitalen Bildergeschäfts : eine empirische Studie
Diller, Hermann
;
Dorsch, Susanne
;
Beinert, Markus
-
2008
Persistent link: https://www.econbiz.de/10003722623
Saved in:
4
Die Ausgestaltung von Preissystemen am Beispiel des digitalen Bildergeschäfts
Diller, Hermann
;
Beinert, Markus
;
Dorsch, Susanne
-
2007
Persistent link: https://www.econbiz.de/10003722658
Saved in:
5
Empirical analysis of the evolution of quality in durable goods markets
Carranza Romero, Juan Esteban
-
2004
Persistent link: https://www.econbiz.de/10003551035
Saved in:
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