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~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Relationship marketing
Marketing theory
24
Marketingtheorie
24
Marketing
9
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Consumer behaviour
3
Customer satisfaction
3
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3
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3
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1
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331
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66
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66
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51
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46
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46
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42
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32
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32
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26
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26
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20
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18
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Homburg, Christian
3
Ajami, Riad A.
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Amblee, Naveen
1
Bui, Tung
1
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1
Gummesson, Evert
1
Hemalatha, M.
1
Narayanan, A. G. V.
1
Raab, Gerhard
1
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1
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International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
7
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2012
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
Saved in:
3
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
4
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
5
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
6
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2008
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003618816
Saved in:
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