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~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Service-Dominant Logic"
~type_genre:"Book section"
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Konsumentenverhalten
Service quality
Service-Dominant Logic
Customer value
301
Kundenwert
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Beziehungsmarketing
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Relationship marketing
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Theorie
46
Theory
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Pricing strategy
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B-to-B-Marketing
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Business-to-business marketing
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Controlling
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Uusitalo, Outi
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Handbook of research on customer equity in marketing
4
Marketing-mix strategies - product strategy and promotion strategy
2
The Oxford handbook of strategic sales and sales management
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Contemporary issues in digital marketing
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Essays on contracts, mechanisms and information revelation
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Innovation in pricing : contemporary theories and best practices
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Modelling value ; Vol. 2
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Storming the global business : rise of the Asian tigers
1
Strategic value management : a dynamic perspective
1
The dynamics of corporate social responsibility : a critical approach to theory and practice
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
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Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
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2
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
3
"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
4
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
5
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
Saved in:
6
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 349-369)
.
2018
Persistent link: https://www.econbiz.de/10011713361
Saved in:
7
Customer value dimensions in e-healthcare services : lessons from Finland
Lindberg-Repo, Kirsti
;
Dube, Apramey
- In:
Health economics and healthcare reform : breakthroughs …
,
(pp. 42-55)
.
2018
Persistent link: https://www.econbiz.de/10011791421
Saved in:
8
Customer value perception : understanding customer response to company's CSR initiatives
Annan-Diab, Fatima
;
Jensen, Barbara
- In:
The dynamics of corporate social responsibility : a …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10011596546
Saved in:
9
Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen
Pfisterer, Lucas
;
Roth, Stefan
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 147-168)
.
2015
Persistent link: https://www.econbiz.de/10010532036
Saved in:
10
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
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