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~subject:"Konsumentenverhalten"
~subject:"Social change"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Konsumentenverhalten
Social change
Social values
39
Soziale Werte
39
Cultural identity
13
Kulturelle Identität
13
Theorie
9
Theory
9
Comparison
8
Vergleich
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Welt
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World
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Benet-Martínez, Verónica
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Garolera, Jordi
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Inglehart, Ronald
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Scherhorn, Gerhard
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Arbeitspapier / Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Universität Hohenheim
1
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Foundations of cross cultural management ; Vol. 3
1
Globalization and national cultures
1
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald
;
Baker, Wayne E.
-
2008
Persistent link: https://www.econbiz.de/10003728609
Saved in:
4
Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald
;
Baker, Wayne E.
-
2007
Persistent link: https://www.econbiz.de/10003554883
Saved in:
5
Kausalitätsorientierungen und konsumrelevante Einstellungen
Scherhorn, Gerhard
(
contributor
)
Persistent link: https://www.econbiz.de/10000775081
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