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~subject:"Konsumentenverhalten"
~subject:"Veranstaltung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
Veranstaltung
Event-Marketing
517
Event marketing
516
Consumer behaviour
199
Sport event
136
Sportveranstaltung
136
Big event
122
Großveranstaltung
122
Tourism
96
Tourismus
95
Holiday behaviour
82
Urlaubsverhalten
82
Customer satisfaction
80
Kundenzufriedenheit
80
Beziehungsmarketing
78
Relationship marketing
78
Tourism marketing
68
Tourismusmarketing
68
Tourism industry
62
Tourismuswirtschaft
62
Brand management
61
Markenführung
61
Event
53
Brand image
51
Markenimage
51
Sports
45
Sport
44
USA
42
United States
42
Destination management
40
Destinationsmanagement
40
Dienstleistungsqualität
38
Service quality
38
Emotion
37
Sportmarketing
33
Sports marketing
33
Experiential marketing
32
Sponsoring
32
Sponsorship
32
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Undetermined
133
Free
18
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Article
242
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
243
Aufsatz im Buch
57
Book section
57
Aufsatzsammlung
21
Collection of articles of several authors
20
Sammelwerk
20
Hochschulschrift
18
Thesis
16
Graue Literatur
12
Non-commercial literature
12
Konferenzschrift
11
Case study
10
Fallstudie
10
Arbeitspapier
6
Working Paper
6
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5
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3
Textbook
3
Guidebook
2
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2
Handbuch
2
Ratgeber
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Magazin
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
239
German
3
French
1
Author
All
Taheri, Babak
5
Fairley, Sheranne
4
Schmitt, Bernd
4
Brakus, J. Joško
3
Carlson, Jamie
3
Krishen, Anjala S.
3
Scheinbaum, Angeline Close
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Goodman, Steve
2
Gori, Keith
2
Jahn, Steffen
2
Johanson, Misty
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
O'Brien, Danny
2
O'Gorman, Kevin
2
Rather, Raouf Ahmad
2
Reynolds, Joel
2
Roberts, Chris
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
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Published in...
All
International journal of event and festival management
16
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
8
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Tourism management perspectives : TMP
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism and hospitality research : THR
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism review
2
Tourism review : the official journal of the AIEST
2
Advances in business and management forecasting
1
Analele Universitătii Dunărea de Jos Galaţi
1
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Source
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ECONIS (ZBW)
243
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243
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1
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
10
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
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