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~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Werbung
Brand management
2,357
Markenführung
2,357
Brand image
397
Markenimage
397
Brand
378
Markenartikel
376
Consumer behaviour
368
Deutschland
309
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309
Marketingmanagement
180
Marketing management
179
Social Web
148
Social web
148
Beziehungsmarketing
141
Relationship marketing
141
Internet marketing
124
Online-Marketing
124
Corporate reputation
107
Firmenimage
107
Luxury goods
92
Luxusgüter
92
Theorie
86
Theory
86
USA
76
United States
76
International marketing
75
Internationales Marketing
75
Marketing
70
Corporate Social Responsibility
65
Corporate social responsibility
65
Erfolgsfaktor
65
Success factor
65
Handelsmarke
64
Store brand
64
Advertising effects
63
Werbewirkung
63
Corporate culture
58
Unternehmenskultur
58
Fashion
57
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401
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159
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118
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76
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25
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Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Sternthal, Brian
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Mogaji, Emmanuel
3
Posselt, Erich
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Dens, Nathalie
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Henkel, Sven
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jenewein, Wolfgang
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
2
Marino, Vittoria
2
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Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Brand management in emerging markets : theories and practice
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing performativity : theories, practices and devices
3
Strong brands, strong relationships
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Aufbruch : Ingredient Branding schafft Werte
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Breaking new ground in theory and practice
2
Building corporate identity, image and reputation in the digital era
2
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ECONIS (ZBW)
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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32
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
33
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
34
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
35
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
36
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
37
Brand hate with causes and consequences
Çetinkaya, Nur Çağlar
-
2023
Persistent link: https://www.econbiz.de/10014517862
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38
Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
Saved in:
39
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
40
Consumer perception of brand repositioning through benefit diversification and intensity of use : the case of Pedras
Rodrigues, Francisca Quintas
;
Casais, Beatriz
- In:
Cases on digital strategies and management issues in …
,
(pp. 77-90)
.
2022
Persistent link: https://www.econbiz.de/10012814142
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