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~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz im Buch"
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10,498
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3,894
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2,365
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Fournier, Susan
8
Keller, Kevin Lane
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Kirchgeorg, Manfred
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Bhattacharya, C. B.
5
Goldsmith, Ronald E.
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Park, C. Whan
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Sen, Sankar
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Birker, Benjamin
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Bruhn, Manfred
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Galan-Ladero, M. Mercedes
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Hadwich, Karsten
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Huber, Frank
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Schmitt, Bernd
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Stauss, Bernd
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Ahlert, Dieter
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Asmat Nizam Abdul Talib
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Backhaus, Klaus
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Benkenstein, Martin
3
Diehl, Sandra
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Drengner, Jan
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Ehrenberg, Andrew S. C.
3
Ermer, Beatrice
3
Esch, Franz-Rudolf
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Fritz, Melanie
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Grabner-Kräuter, Sonja
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Gürhan-Canli, Zeynep
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Herrmann, Andreas
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Hill, Ronald Paul
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Hollebeek, Linda D.
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Johnson, Michael D.
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Krafft, Manfred
3
Langner, Tobias
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Lehmann, Donald R.
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M. S. Mahrinasari
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Brand management ; Vol. 2
11
Handbook of research on customer engagement
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Consumer brand relationships : meaning, measuring, managing
8
Consumer-brand relationships : theory and practice
8
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
8
Handbook on brand and experience management
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brand management ; Vol. 4
7
Customer Experience : Forum Dienstleistungsmanagement
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
6
Handbook of brand relationships
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
5
Handbook of research on retailer-consumer relationship development
5
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
5
Sensory marketing : research on the sensuality of products
5
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Contemporary research in e-branding
4
Continuing to broaden the marketing concept : making the world a better place
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Cutting edge international research
4
Enhancing knowledge development in marketing ; Vol. 21
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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3
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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5
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation
management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
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6
Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods
Rymarczyk, Paweł
;
Cieplak, Tomasz
;
Adamkiewicz, Przemysław
- In:
Innovation in the digital economy : new approaches to …
,
(pp. 98-112)
.
2023
Persistent link: https://www.econbiz.de/10014516652
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7
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
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8
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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9
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
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10
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
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