//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzwirtschaft"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing
1,609
Theorie
233
Theory
233
Consumer behaviour
147
Deutschland
144
Germany
144
Marketing management
140
Marketingmanagement
140
USA
124
United States
124
Beziehungsmarketing
79
Relationship marketing
79
Brand management
68
Markenführung
68
Physical distribution
60
Vertrieb
60
KMU
52
Marketing theory
52
Marketingtheorie
52
SME
52
Business start-up
50
Unternehmensgründung
50
Nachhaltigkeit
47
Sustainability
47
Social Web
46
Social web
46
Innovation
44
Target group
42
Zielgruppe
42
Business ethics
41
Unternehmensethik
41
Market research
40
Marktforschung
40
Corporate Social Responsibility
39
Corporate social responsibility
39
Strategic management
39
Strategisches Management
39
Internet marketing
35
Online-Marketing
35
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
347
Aufsatz in Zeitschrift
347
Book section
147
Reprint
5
Case study
4
Fallstudie
4
Conference paper
2
Interview
2
Konferenzbeitrag
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Market information
1
Marktinformation
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
89
German
57
French
1
Author
All
Bosah, Genevieve
3
Brooksworth, Frederica
3
Halfmann, Marion
3
Mogaji, Emmanuel
3
Bruhn, Manfred
2
Hunstiger, Gabriele
2
Kaas, Klaus Peter
2
Tadajewski, Mark
2
Tiedtke, Daniela
2
Wiesel, Thorsten
2
Akers, Sherri
1
AlQassimi, Sarah
1
Alnuaimi, Azza
1
Angerer, Thomas
1
Anitha, N.
1
Aramendia-Muneta, Maria Elena
1
Aras, Osman Nuri
1
Ashman, Rachel
1
Azimont, Frank
1
Badot, Olivier
1
Baek, Eunsoo
1
Barth, Bertram
1
Baskaran, Karthikeyan
1
Bauer, Hans H.
1
Baumgartner, Hans
1
Behrens, Torsten
1
Berlan, Amanda
1
Bhattacharya, C. B.
1
Biglan, Anthony
1
Blagoev, Veselin
1
Bolz, Norbert
1
Boonnark, Kittisorn
1
Borges, Ana Pinto
1
Bornkessel, Sabine
1
Bosangit, Carmela
1
Bowes, John
1
Brandenberg, Andreas
1
Brownlie, Douglas
1
Brée, Joël
1
Bröring, Stefanie
1
more ...
less ...
Published in...
All
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
The Routledge companion to marketing and feminism
4
Critical perspectives on diversity, equity, and inclusion in marketing
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Critical marketing : issues in contemporary marketing
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Memorable customer experiences : a research anthology
2
Promotional culture and convergence : markets, methods, media
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
The Routledge companion to consumer behavior
2
The SAGE handbook of marketing ethics
2
Using influencer marketing as a digital business strategy
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
1
Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Building corporate identity, image and reputation in the digital era
1
Cases on digital strategies and management issues in modern organizations
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer perception of product risks and benefits
1
Consumer psychology in a social media world
1
Controlling, Finanzierung, Produktion, Marketing
1
Cultural marketing and metaverse for consumer engagements
1
Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Economies et sociétés ; 49,1
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Entrepreneurial development and innovation in family businesses and SMEs
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Ethics and morality in consumption : interdisciplinary perspectives
1
more ...
less ...
Source
All
ECONIS (ZBW)
147
Showing
1
-
10
of
147
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
2
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
3
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
5
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
6
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
Saved in:
7
Einfluss von Social-Media-InfluencerInnen auf Kaufentscheidungen ihrer Publika
Hanisch, Megan
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 177-200)
.
2023
Persistent link: https://www.econbiz.de/10014435271
Saved in:
8
A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
Saved in:
9
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->