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~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Customer data
48
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8
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
The Routledge companion to digital consumption
2
Developing successful global strategies for marketing luxury brands
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Markets and the arts of attachment
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ECONIS (ZBW)
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
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2
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
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3
Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Ariztía, Tomás
- In:
Markets and the arts of attachment
,
(pp. 38-54)
.
2017
Persistent link: https://www.econbiz.de/10011664979
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4
Lean 2.0 : Weg vom Kunden zu seinen Daten? : hat die Lean-geprägte Wertschöpfungskettenbetrachtung infolge Digitalisierung Big Data Internet of Things (IoT) keinen Wert mehr?
Walter, Christof
- In:
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige …
,
(pp. 151-168)
.
2016
Persistent link: https://www.econbiz.de/10011536637
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5
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009672131
Saved in:
6
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
Saved in:
7
Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian
;
Waite, Kathryn
- In:
The Routledge companion to digital consumption
,
(pp. 333-345)
.
2013
Persistent link: https://www.econbiz.de/10009690721
Saved in:
8
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
Saved in:
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