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~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Search: subject_exact:"Marketing-Informationssystem"
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Konsumentenverhalten
Computer-assisted marketing
202
IT-gestütztes Marketing
202
Beziehungsmarketing
81
Relationship marketing
81
Deutschland
34
Germany
34
Theorie
30
Theory
30
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23
Data mining
23
E-commerce
18
Electronic Commerce
18
Marketing management
16
Marketingmanagement
16
Consumer behaviour
14
Physical distribution
14
Vertrieb
14
Customer analysis
13
Kundenanalyse
13
Market research
12
Marktforschung
12
Direct marketing
11
Direktmarketing
11
Online retailing
10
Online-Handel
10
Data protection
8
Datenschutz
8
Lieferantenmanagement
8
Supplier relationship management
8
Einzelhandel
7
Financial services
7
Finanzdienstleistung
7
KMU
7
Management information system
7
Management-Informationssystem
7
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7
Mobile marketing
7
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Chen, Qimei
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1
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1
Burke, Raymond R.
1
Chen, Hong-Mei
1
Chen, Hong-mei
1
Dulle, Maik
1
Eisenbeiß, Maik
1
Fridgen, Michael
1
Grieser, Lukas
1
Huber, Daniel
1
Hölscher, Ansgar
1
Klein, Kristina
1
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1
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1
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1
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1
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1
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Volkert, Stefan
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Walczak, Steven
1
Wang, Miao-ling
1
Wiemann, Mirko
1
Wiezorrek, Jan
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Advanced technologies management for retailing : frameworks and cases
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
1
E-collaboration ; Vol. 3
1
E-marketing ; Vol. 2
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Marketing nach Maß : von der Vielfalt profitieren
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mit 60 Tabellen
1
Retailing in the 21st century : current and future trends
1
Strategic information systems ; Vol. 3
1
Web-based green products life cycle management systems : reverse supply chain utilization
1
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ECONIS (ZBW)
14
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1
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
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2
Marketing in a digital world
Klein, Kristina
;
Eisenbeiß, Maik
;
Dulle, Maik
; …
- In:
Diginomics Research Perspectives : The Role of …
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013426270
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3
Modeling customer behavior with analytical profiles
Surma, Jerzy
-
2012
Persistent link: https://www.econbiz.de/10009575204
Saved in:
4
Reales Kundenverhalten : reales Marketing
Belz, Christian
;
Huber, Daniel
;
Obonek, Christiane
; …
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 35-67)
.
2011
Persistent link: https://www.econbiz.de/10008747432
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5
Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
Saved in:
6
Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens
Ahlemeyer-Stubbe, Andrea
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 217-229)
.
2011
Persistent link: https://www.econbiz.de/10009010222
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7
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
8
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 159-171)
.
2010
Persistent link: https://www.econbiz.de/10003938729
Saved in:
9
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
10
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
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