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Konsumentenverhalten
Marketingtheorie
3,034
Marketing theory
2,949
Marketing
800
Theorie
603
Theory
602
Marketingmanagement
547
Marketing management
538
USA
340
Consumer behaviour
337
United States
335
Relationship marketing
303
Beziehungsmarketing
300
Marktforschung
264
Market research
229
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
165
Brand management
151
Markenführung
151
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
132
Germany
123
Customer integration
109
Kundenintegration
109
Business-to-business marketing
102
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
100
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
74
International marketing
73
Markenimage
61
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Undetermined
61
Free
27
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Article
219
Book / Working Paper
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Article in journal
182
Aufsatz in Zeitschrift
182
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43
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43
Hochschulschrift
35
Graue Literatur
32
Non-commercial literature
32
Thesis
30
Collection of articles of several authors
19
Sammelwerk
19
Arbeitspapier
18
Working Paper
18
Reprint
17
Konferenzschrift
15
Bibliografie enthalten
9
Bibliography included
9
Aufsatzsammlung
7
Collection of articles written by one author
6
Conference proceedings
6
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6
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3
Fallstudie
3
Lehrbuch
3
Textbook
3
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1
CD-ROM, DVD
1
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1
Mehrbändiges Werk
1
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English
279
German
54
Polish
3
French
1
Portuguese
1
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Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
Parsons, Elizabeth
4
Arnould, Eric J.
3
Bajde, Domen
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Agarwal, James
2
Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Bagozzi, Richard P.
2
Bearden, William O.
2
Bettany, Shona
2
Bode, Matthias
2
Bradshaw, Alan
2
Canniford, Robin
2
Chelekis, Jessica
2
Cluley, Robert
2
Dannewald, Till
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Dholakia, Utpal M.
2
Fader, Peter
2
Figueiredo, Bernardo
2
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American Marketing Association
11
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Marketing theory
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of business research : JBR
10
Journal of historical research in marketing
9
Journal of marketing management : MM
9
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of targeting, measurement and analysis for marketing
2
Legends in marketing
2
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ECONIS (ZBW)
336
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71
A service ecosystem experience-based framework for sport marketing
Tsiotsou, Rodoula H.
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
Saved in:
72
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
73
Assembling consumption : researching actors, networks and markets
Canniford, Robin
(
ed.
);
Bajde, Domen
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011537953
Saved in:
74
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
75
Assembling consumption : researching actors, networks and markets
Bajde, Domen
(
contributor
);
Canniford, Robin
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013181888
Saved in:
76
The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike
-
2010
Persistent link: https://www.econbiz.de/10003955338
Saved in:
77
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
78
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
79
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
80
Extraordinary consumer experiences : why immersion and transformation cause trouble
Lindberg, Frank
;
Østergaard, Per
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 248-260
Persistent link: https://www.econbiz.de/10011477050
Saved in:
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