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Search: subject:"warmth"
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Konsumentenverhalten
Consumer behaviour
59
Warmth
56
Competence
49
warmth
28
Brand management
27
Markenführung
27
Brand image
26
Markenimage
26
Beziehungsmarketing
23
Relationship marketing
23
Brand
21
Markenartikel
21
competence
20
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
13
Kundenzufriedenheit
13
Occupational qualification
12
Qualifikation
12
Advertising effects
11
Werbewirkung
11
Perceived warmth
10
Advertising
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Customer service
8
Emotion
8
Kundenservice
8
Robot
8
Roboter
8
Werbung
8
Brand warmth
7
Gender
7
Geschlecht
7
Kompetenz
7
Perception
7
Stereotype content model
7
Wahrnehmung
7
Confidence
6
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Undetermined
55
Free
2
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Article
59
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Article in journal
59
Aufsatz in Zeitschrift
59
Conference paper
1
Konferenzbeitrag
1
Language
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English
59
Author
All
Bolton, Lisa E.
2
Diamantopoulos, Adamantios
2
Gidaković, Petar
2
Grazzini, Laura
2
Mattila, Anna S.
2
Viglia, Giampaolo
2
Xu, Ying
2
Yao, Qi
2
Zhou, Lingrui
2
Žabkar, Vesna
2
Abratt, Russell
1
Acuti, Diletta
1
Aiello, Gaetano
1
Albert, Bente Henrike
1
Arslanagic-Kalajdzic, Maja
1
Ashoori, Minoo Talebi
1
Astvansh, Vivek
1
Baek, Eunsoo
1
Balaji, M. S.
1
Baoku, Li
1
Bendixen, Michael
1
Bernritter, Stefan F.
1
Bogicevic, Vanja
1
Bufquin, Diego
1
Chan, Ka Wing
1
Chen, Junsong
1
Chen, Ruolan
1
Chi, Rui
1
Choo, Ho Jung
1
Crisafulli, Benedetta
1
Cutright, Keisha M.
1
Damavandi, Hoorsana
1
Deitz, George D.
1
Deng, Guangkuan
1
Deng, Huixin
1
Dias, Rodrigo S.
1
Donvito, Raffaele
1
Dou, Wenyu
1
Du, Katherine M.
1
Du, Shuili
1
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Journal of business research : JBR
9
International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The journal of brand management : an international journal
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
Business horizons
1
European journal of marketing : EJM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
59
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59
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1
Virtual influencers and pro-environmental causes : the roles of message
warmth
and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
The formation of consumers'
warmth
and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Relationship qualities of brand heritage :
warmth
, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
5
Brand
warmth
elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
Saved in:
6
Dashed expectations in service experiences : effects of robots human-likeness on customers' responses
Grazzini, Laura
;
Viglia, Giampaolo
;
Nunan, Daniel
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 957-986
Persistent link: https://www.econbiz.de/10014252225
Saved in:
7
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand
warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
8
Enhancing customer satisfaction with chatbots : the influence of anthropomorphic communication styles and anthropomorphised roles
Xu, Ying
;
Zhang, Jianyu
;
Chi, Rui
;
Deng, Guangkuan
- In:
Nankai business review international
14
(
2023
)
2
,
pp. 249-271
Persistent link: https://www.econbiz.de/10014319307
Saved in:
9
Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina
;
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
Saved in:
10
Dissecting the mixed effects of human-customer service chatbot interaction on customer satisfaction : an explanation from temporal and conversational cues
Xu, Ying
;
Niu, Nan
;
Zhao, Zixiang
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364474
Saved in:
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