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~subject:"Kreativität"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Marketing
Produktgestaltung
697
Product design
696
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98
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93
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Corporate creativity : developing an innovative organization
5
Continuing to broaden the marketing concept : making the world a better place
1
Data mining for design and marketing
1
Design thinking : integrating innovation, customer experience and brand value
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Handbook of research on integrating industry 4.0 in business and manufacturing
1
Human factors and ergonomics in consumer product design : methods and techniques
1
Innovation through knowledge transfer 2012
1
Managing digital open innovation
1
Marketing im gesellschaftlichen Dialog
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Mittelständische Unternehmensführung im kulturellen Wandel
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
Organizational routines : advancing empirical research
1
Personality, design and marketing : matching design to customer personal preferences
1
Product research : the art and science behind successful product launches
1
The Routledge companion to creativity
1
The economics of creativity : ideas, firms and markets
1
The innovation handbook : how to develop, manage and protect your most profitable ideas
1
Value construction in the creative economy : negotiating innovation and transformation
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Silent design and the business value of creative ideas
Heap, David
;
Coles, Caroline
- In:
Value construction in the creative economy : …
,
(pp. 199-216)
.
2020
Persistent link: https://www.econbiz.de/10012221732
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2
Creativity and innovation in educating engineers and product designers of the 21st century for the Fourth Industrial Revolution
Kovačević, Ahmed
- In:
Handbook of research on integrating industry 4.0 in …
,
(pp. 568-586)
.
2020
Persistent link: https://www.econbiz.de/10012268919
Saved in:
3
The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
Saved in:
4
Playful design manifesto for creative blockchain ecosystems
Patrickson, Bronwin
;
Johnson, Michael Pierre
- In:
Managing digital open innovation
,
(pp. 431-463)
.
2020
Persistent link: https://www.econbiz.de/10012251379
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5
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011672159
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6
Personality and graphic expression
Moss, Gloria
- In:
Personality, design and marketing : matching design to …
,
(pp. 29-42)
.
2017
Persistent link: https://www.econbiz.de/10011614159
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7
How to spell marketing in 2015 : product development
Deinoff, Martin
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 211-221)
.
2014
Persistent link: https://www.econbiz.de/10010481820
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8
Design Thinking im Unternehmen : Herausforderungen mit Mehrwert
Hilbrercht, Hester
;
Kempkens, Oliver
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 347-364)
.
2013
Persistent link: https://www.econbiz.de/10009767331
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9
Tools and implications of managing knowledge and creativity
Guittard, Claude
;
Paraponaris, Claude
;
Ermine, Jean-Louis
; …
- In:
The economics of creativity : ideas, firms and markets
,
(pp. 58-77)
.
2013
Persistent link: https://www.econbiz.de/10009711194
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10
Embedding creative processes in the development of soft body armour : physiological, aesthetic, functionality, and strategic challenges
Coulter, Janet
- In:
Innovation through knowledge transfer 2012
,
(pp. 79-89)
.
2013
Persistent link: https://www.econbiz.de/10009742366
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