//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenanalyse"
~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multichannel strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenanalyse
Luxury goods
Multichannel strategy
72
Multikanalvertrieb
72
Deutschland
19
Germany
19
Beziehungsmarketing
18
Relationship marketing
18
Einzelhandel
13
Retail trade
13
Online retailing
11
Online-Handel
11
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
9
Marketingmanagement
9
Bank
8
Luxusgüter
8
Distribution channel
7
Vertriebsweg
7
Bank management
6
Bankmanagement
6
Customer analysis
6
Digitalisierung
6
Digitization
6
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Handel
4
Ladengestaltung
4
Store design
4
Trade
4
Business model
3
Computerized method
3
Computerunterstützung
3
Financial services
3
Finanzdienstleistung
3
Geschäftsmodell
3
Innovation
3
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
15
Aufsatz in Zeitschrift
15
Book section
14
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
13
German
1
Author
All
Mosca, Fabrizio
3
Giacosa, Elisa
2
Çengel, Özgür
2
Amatulli, Cesare
1
Casalegno, Cecilia
1
Colm, Laura
1
De Angelis, Matteo
1
Franke, Markus
1
Gao, Fei
1
Gokulakannan P.
1
Guido, Gianluigi
1
Gulnaz Banu P.
1
Kallevig, Annette
1
Mäder, Patrick
1
Oktay, Büşra
1
Pelleschi, Valeria
1
Pini, Fabrizio Maria
1
Polat, Volkan
1
Prestini, Stefano
1
Sestino, Andrea
1
Su, Xuanming
1
Zagni, Luca Matteo
1
Çakiroğlu, K. Ilgın
1
Özbük, Meltem Yetkin
1
Öztek, M. Yaman
1
Ünal, Duygu Aydın
1
more ...
less ...
Published in...
All
Developing successful global strategies for marketing luxury brands
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Global marketing strategies for the promotion of luxury goods
2
Channel strategies and marketing mix in a connected world
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-retailing challenges and opportunities in the global marketplace
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
New luxury management : creating and managing sustainable value across the organization
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
5
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
6
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
7
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
8
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
9
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
10
Creating a seamless experience for luxury consumers integrating online and offline communication
Pini, Fabrizio Maria
;
Pelleschi, Valeria
- In:
New luxury management : creating and managing …
,
(pp. 217-237)
.
2017
Persistent link: https://www.econbiz.de/10011609219
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->