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~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Retail trade"
~type_genre:"Conference paper"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenwert
Markenführung
Retail trade
Beziehungsmarketing
132
Relationship marketing
132
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Markenimage
12
Social Web
12
Social web
12
Confidence
11
Vertrauen
11
B-to-B-Marketing
9
Business-to-business marketing
9
Brand
8
Customer retention
8
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Bank
6
Customer loyalty
6
Innovation adoption
6
Innovationsakzeptanz
6
Loyalty
6
Quality management
6
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1
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Article
36
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Conference paper
Article in journal
3,672
Aufsatz in Zeitschrift
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Aufsatz im Buch
350
Book section
350
Hochschulschrift
185
Thesis
134
Graue Literatur
111
Non-commercial literature
111
Arbeitspapier
71
Working Paper
71
Collection of articles of several authors
58
Sammelwerk
58
Aufsatzsammlung
53
Case study
42
Fallstudie
42
Konferenzbeitrag
36
Guidebook
24
Ratgeber
24
Lehrbuch
18
Handbook
16
Handbuch
16
Textbook
14
Collection of articles written by one author
7
Konferenzschrift
7
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7
Sammlung
7
Bibliografie enthalten
6
Bibliography included
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Conference proceedings
5
Festschrift
4
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4
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3
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English
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Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Aydın, Hatice
1
Beduschi, Eliane Fátima Strapazzon
1
Bertrandie, Laura
1
Bidmon, Sonja
1
Both, Alina
1
Breitsohl, Jan Christian
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Cassia, Fabio
1
Castaldo, Sandro
1
Chrysochou, Polymeros
1
Cobelli, Nicola
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Doreswamy, Goda
1
Esteban-Millat, Irene
1
Floh, Arne
1
Frasquet Deltoro, Marta
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Gill, Liz
1
Gonçalves, Helena Martins
1
Grosso, Monica
1
Gázquez-Abad, Juan Carlos
1
Gómez-Suárez, Mónica
1
Haikal
1
Hendrawaty, Ernie
1
Hoppe, Daniel
1
Huré, Elodie
1
Ieva, Marco
1
Jabeen, Samrena
1
Johansson, Ulf
1
Jung, Jin Ho
1
Jung, Yeonsung
1
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The international review of retail, distribution and consumer research
7
Journal of business research : JBR
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
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ECONIS (ZBW)
36
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
3
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
6
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
7
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
8
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
9
Safety and loyalty in footwear retail
Petljak, Kristina
;
Štulec, Ivana
;
Bunjan, Jelena
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 269-294)
.
2018
Persistent link: https://www.econbiz.de/10011939490
Saved in:
10
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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